https://www.macrumors.com/2024/01/26/apple-explains-ios-17-4-default-browsers-eu/
As of iOS 17.4, iPhone users in the EU can choose a default browser, details from MacRumors:
Apple said iPhone users in the EU will be presented with a list of the 12 most popular web browsers from their country’s local App Store at the time
Take away: a lot of browsers will be competing for App Store installs.